Branding

Using Social Media for Personal Branding

Ninety-two percent of people trust recommendations from individuals (even if they don’t know them) over brands. That’s quite an astonishing figure, isn’t it? Well, that’s the power of Personal Branding. When you create a brand around your personality, people perceive you as an authentic and verified source for any recommendation. And this is one of the …

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Your content is your brand!

The posts, the memes, the photos you share online, is by default creating your brand. Like I mentioned earlier as well, people have a certain perception about you when they see your social media profiles. Eg- many of my online friends can relate me to ‘writing’ or ‘reading’ words because that’s the kind of content …

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I won’t Spam you. I promise! (Permission Marketing)

‘Permission Marketing’ term was first introduced by Seth Godin in his book “Permission Marketing“. The book was launched in 1999 and it changed the way the marketers approach markets…     Okay, enough with the ads of my book. Did you enjoy being interrupted by this ad while you were gonna read what permission marketing …

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The Ultimate Guide to LinkedIn Marketing

Who needs to read this post? Someone who will be looking for a job in 1-3 years. Someone who’s looking for better and bigger clients Someone who’s looking for a job change right now. Someone who wants to shift careers Someone who wants to establish a personal brand in the corporate world. If you are …

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Questions you need to answer before creating a Brand Strategy!

When creating a brand strategy, there are myriad things that one has to keep in account. But the first things first. The first step to plan a brand strategy is to answer certain questions. Here’s a list of such questions:- What’s your brand message? A brand is a message. Nike promotes “Just do it”- inspiring …

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