Creating Coaching Packages and Offers
This question often bugs a lot of coaches. “How much should I charge for my coaching?”
Unfortunately, there’s no straight answer to this.
However, let’s see a few factors that can help you decide on your coaching prices —
Decide what you *need* to charge
Do a little maths.
Total no. of coaching sessions you can take in a month = X
The income you *need* to earn in a month = Y
Your per-session charges = Y/X
Points to consider
- What’s the income you really need? To pay your bills and survive.
- No. of hours spent on coaching sessions may account for 50–70% of the total hours you work on your business. You’d need time to market, network, and grow as well.
- This strategy is great for a beginner coach.
And if you’re a beginner coach…
The first milestone is to create the first $10K from your coaching business.
There’s a super simple and straightforward path and formula for this goal.
One platform > One strategy > One Offer
I talk about this strategy in my video here.
Too many coaches struggle because they try too many things at once.
Because we are talking about prices in this post, let’s focus on the offer.
Your first offer can be as simple as —
3 months of coaching, 10 Coaching sessions, for a total of $1000.
You’ll need 10 such clients to create the first $10k from your coaching business.
What if I’m not confident in charging so much?
That’s perfectly okay. It’s normal.
Charge a very low fee, the one you feel comfortable with. Like, $100 for 10 coaching sessions.
Increase it after every other client.
That’s how most coaches increase their coaching fees anyway.
At this stage, how much you earn/charge matters less than how much experience you get.
Your immediate goal?
Start creating paid clients. Asap.
When you’ve already created a few coaching clients
Can you offer more elements in your coaching practice?
This will help you charge more, work less, and create more impact for the client.
When someone works with me in a 1:1 capacity, they also get access to my previous training and recordings.
I also invite them for a few group sessions with other like-minded coaches.
This helps me offer them more value without spending more 1:1 time.
And if you dare to be courageous…
What if you offer a guarantee?
There are some coaching schools and mentors who’d recommend not promising any results to your clients.
I choose to be on the “cause” of results and transformations.
What if you were to promise your clients some results?
In the past I’ve made offers like — I’ll guarantee you get your first 5 paid coaching clients working with me OR we will keep working till you get there at no extra cost.
One of my clients made an offer like — A guarantee to help you build confidence to 8/10 or they keep working with you till you get there at no extra cost.
Sure, you’d need to define what 5/10 and 8/10 confidence looks like for the client. You’d also need to create milestones and keep the client accountable.
This kind of offer is so irresistible and transformational.
What’s your strategy to create offers and price them?
Did you get some new ideas from this post?
Share your views in the comments below 🙂
Here’s how I can support you more
- Learn to create coaching clients using social media, with fun and ease. Here’s the masterclass link.
- If you’re ready to experience powerful coaching and mentorship, book a (free) strategy session with me here.
Here’s the video version of this post for you. Enjoy 🙂